Costco is the place where dreams are made for any shopper with a keen eye for a bargain. From moms on the run to dads doing a quick grocery shop at the weekend, there’s something for everyone. For years, consumers have been buying Costco’s own Kirkland label thinking they were getting a good deal, but perhaps a slightly lower-quality product.
In fact, that couldn’t be further from the truth. Costco ’s Kirkland products might not have the same packaging as some higher-end brands, but underneath it all they may be exactly the same – we just didn’t know it. From Duracell batteries to Starbucks coffee, you can pick up some absolute steals at Costco without even noticing.
Some products that we assume are cheap and inferior are on-par with the biggest names out there. They’re hidden in plain sight, so if you aren’t in the know, you’d never notice. Let’s take a look at some of Kirkland’s most popular products, which are actually the same as many well-known brands.