Ever since the dawn of mass media, companies have been looking for new and innovative ways to stay on top of their game. Advertising campaigns are one way to go, but specially co-ordinated PR stunts can become huge headline-grabbing sensations that help sales skyrocket overnight.
It’s not surprising that companies like Sony and beyond splash thousands (and sometimes millions) on awe-inspiring spectacles that set tongues wagging. From giant inflatable underpants to cola-shooting tanks driving through Times Square, these companies have successfully pulled off some truly unique stunts.
Some of these marketing ideas were so iconic that they went down in history as truly memorable works of art. These brands know how to stay on top of their sectors, but more importantly, they know how to get people talking.