For every great business dominating a niche market, there’s another one actively trying to take the crown. There’s a reason why they say it’s a dog eat dog world. Whether it’s McDonald’s trying to out-do Burger King with a next-level burger or Disney+ trying to take a slice of the Netflix pie, business rivalries are alive and well.
This constant one-upmanship works out well for consumers as there’s a never ending stream of bigger and better products – but how does it impact the brands trying to get on top? Where did these rivalries start, and perhaps more importantly, how are they playing out? Let the best brand win!