Expanding into new territories is an exciting time for any well-established business looking to spread its wings and make an impression in a new market. Multi-billion-dollar corporations are always looking for a way to get a bigger slice of the pie, so it’s just a natural progression.
However, all the market research in the world can’t always determine if overseas expansion is going to be successful. In some cases, it’s just an extravagant waste of money and resources that no one could’ve predicted. No matter how successful companies and commodities like Walmart are at home, it doesn’t mean it will be welcomed with open arms in other countries. These brands have learned the hard way!