Apple mixed reality headset to bring a lot of much needed excitement to the space

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Apple mixed reality headset to bring a lot of much needed excitement to the space - Barclays

Published Jun 02, 2023 11:28

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Apple mixed reality headset to bring a lot of much needed excitement to the space - Barclays

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Barclays analysts said in a note Friday that Apple (NASDAQ:AAPL) has the potential to be a major player in the mixed reality space.

Writing ahead of Apple's WWDC, the analysts stated from their understanding, Apple's mixed reality headset hardware is "actually very compelling," but it will still "take several iterations and likely a lower price point to get to mainstream adoption."

"We think Apple's device will impress most industry enthusiasts and participants, from developers and other ecosystem players, but we doubt version 1.0 is likely to impress consumers enough at the high price point to move the needle on mainstream adoption, but could allow for some decent market share in MR," the analysts wrote.

They added that there likely aren't enough applications at launch and "no killer app" for most consumers to pay thousands of dollars in investment.

However, they note, "the first developer version will likely bring a lot of much needed new activity and excitement to the space, and could set the stage for future versions at lower price points to be real needle movers in terms of mainstream adoption."

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