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eBay stock gets an upgrade as Bernstein spots upside in core category focus

EditorEmilio Ghigini
Published 2024/11/05, 11:44
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EBAY
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On Tuesday, Bernstein SocGen Group shifted its stance on eBay (NASDAQ:EBAY) stock, raising the rating from Market Perform to Outperform, while keeping the price target steady at $70.00. The upgrade follows a recent decline in eBay's stock price, which analysts see as an attractive entry point for investors.

The analyst explained the rationale behind the upgrade, noting that eBay's previous stock price range did not warrant a change in rating. However, with the stock's pullback, the opportunity for investors has become more pronounced. The company's strategic focus on categories and use cases that resonate with its core audience is highlighted as a key factor in this decision.

eBay has been historically losing market share but is now witnessing a turnaround due to product enhancements and a renewed focus on growth in Gross Merchandise Volume (GMV). These improvements are expected to lead to modest GMV growth, which could potentially exceed current market expectations.

The report suggests that eBay's direction towards growth in specific areas of its business could bolster its stock multiple. The combination of low to mid-single-digit EBIT growth and robust stock buybacks is anticipated to support the earnings per share (EPS) trajectory.

The analyst maintains that despite the skepticism around eBay's competitive positioning, the company's recent strategic initiatives position it for potential upside, which justifies the upgraded rating and the maintained price target of $70.00.

In other recent news, Temu, a Chinese online retailer, is in discussions to join a European anti-counterfeit group, which includes ecommerce platforms and brands fighting against fake goods online.

The group operates under an agreement known as the "Memorandum of Understanding (MoU) on the sale of counterfeit goods on the internet," facilitated by the European Commission. Temu's potential inclusion in the MoU comes as the European Union intensifies its scrutiny on the company's product controls catering to European consumers.

On the other hand, eBay, a prominent online retailer, has been the focus of several analyst adjustments following its recent earnings report. Citi maintained a Buy rating on eBay stock and increased the price target to $68 from $65, following eBay's third-quarter results. The company reported a 5% increase in Gross Merchandise Volume (GMV) for Focus Categories, and overall GMV is showing signs of consistent growth.

Moreover, Piper Sandler showed optimism for eBay's future by increasing its price target on the company's shares to $67 from $64, while maintaining an Overweight rating. The company's capital return program is also proceeding as planned, with $2.25 billion repurchased year-to-date. eBay's management has introduced a consumer-to-consumer (C2C) product initiative in the United Kingdom (TADAWUL:4280), which is anticipated to become a significant revenue driver by the second half of 2025.

These are the recent developments in Temu and eBay's business operations.

InvestingPro Insights

Recent data from InvestingPro adds weight to Bernstein SocGen Group's optimistic outlook on eBay. The company's impressive gross profit margins, highlighted as an InvestingPro Tip, align with the analyst's positive view on eBay's strategic focus and potential for growth. With a gross profit margin of 72.02% for the last twelve months as of Q3 2024, eBay demonstrates strong pricing power and efficient cost management.

Additionally, eBay's management has been aggressively buying back shares, another InvestingPro Tip that supports the analyst's expectation of robust stock buybacks contributing to EPS growth. This strategy, combined with eBay's high shareholder yield, suggests a commitment to returning value to investors.

The company's P/E ratio of 16.93 (adjusted for the last twelve months as of Q3 2024) indicates that the stock may still be reasonably valued, especially considering the potential for growth outlined in the analyst report. eBay's revenue growth of 3.04% in Q3 2024 compared to the same quarter last year also aligns with the analyst's projection of modest GMV growth.

For investors seeking more comprehensive analysis, InvestingPro offers additional tips and insights on eBay's financial health and market position. The platform currently lists 10 more tips that could provide valuable context for investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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