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P&G to feature brands at Paris 2024 Olympic Games

Published 2024/05/14, 19:26
© Reuters.

CINCINNATI - Procter & Gamble (NYSE: PG) has announced its plans to launch over 30 brand campaigns inspired by the Olympic and Paralympic Games, and provide products and services for athletes at Paris 2024.

The company, a Worldwide Olympic and Paralympic Partner aims to connect its household and personal care products with the theme of high performance, akin to that demonstrated by Olympic and Paralympic athletes.

The campaigns include Pampers' "NEW Baby-Dry Pants," Ariel's cold cycle cleaning, Fairy's dishwasher product efficiency, and Venus' "The Power of Smooth" for skin preparation before the competition.

Gillette will offer a special gold razor for Paris 2024 and Always will run an "It's a New Period" campaign to tackle period anxiety in sports. Oral-B, as the Official Oral Care Product of Paris 2024, will promote dental health, while ZzzQuil will focus on the importance of sleep for everyday performance.

These initiatives will be supported by retail activations in over 150 retailers across more than 40 countries. P&G's presence at the Athletes’ Village includes a nursery with Pampers products, a beauty and grooming salon, laundry rooms supplied by Ariel, and a dental clinic with Oral-B. Athletes will also receive a welcome kit with various P&G products.

In addition to these campaigns, P&G is partnering with more than 100 Olympic and Paralympic athletes, providing financial support and grant funding for charities through the Athletes for Good program. The roster of athletes includes Clarisse Agbegnenou from France, Niek Kimmann from the Netherlands, and Marie-Amélie Le Fur, also from France.

P&G has been a Worldwide Partner of the IOC since 2010 and has extended its partnership through the LA28 Games. The company's brands have been associated with over 500 athletes, highlighting their commitment to performance, and mirroring the reliability of P&G's products in everyday life.

This report is based on a press release statement.

InvestingPro Insights

In light of Procter & Gamble's (NYSE: PG) recent announcement of their Olympic and Paralympic Games campaigns, investors may be interested in how the company is positioned in the market. Procter & Gamble, known for its strong brand portfolio and market presence, has a market capitalization of $391.48 billion, signifying its substantial size and influence in the consumer goods sector.

One notable InvestingPro Tip for P&G is its perfect Piotroski Score of 9, indicating a very healthy financial condition, which may reassure investors of the company's stability amidst its new marketing ventures. Additionally, P&G has maintained dividend payments for 54 consecutive years, with a current dividend yield of 2.43%, showcasing its commitment to returning value to shareholders.

From a valuation standpoint, the company's P/E ratio stands at 26.32, which might be considered high in relation to near-term earnings growth. However, P&G's consistent performance and brand strength, as reflected in its 3.82% revenue growth over the last twelve months as of Q1 2023, might justify the premium for some investors. Furthermore, with a gross profit margin of 51.46%, P&G demonstrates its ability to maintain profitability in its operations.

For investors seeking deeper analysis, there are additional InvestingPro Tips available, which can be accessed through the InvestingPro platform. For example, one tip notes that P&G is a prominent player in the Household Products industry, which aligns with its Olympic and Paralympic campaign themes of high performance and reliability. To explore these insights further, and to benefit from the full range of expert analysis, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

With P&G's next earnings date on July 30, 2024, investors will be looking to see how these marketing initiatives impact the company's bottom line and whether they can sustain the momentum in their stock price, which is trading near its 52-week high at 98.94% of the peak value.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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