KIA Making Its Mark In Used Car Sales

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KIA Making Its Mark In Used Car Sales
Credit: © Reuters.

KIA Picanto also experienced the highest growth in sales. The KIA brand posted a 25% increase in used car sales over the previous month, while its KIA Picanto model boasted a 20.8% month-on-month sales growth.

The KIA Picanto is knocking on the door of the most sold variant ranking too. While not among the five top-selling variants in November, the 5-door petrol hatchback moved up to sixth spot. The VW Polo 1.0 TSI, VW Polo Vivo 1.4 and the Toyota Hilux 2.8GD-6 bakkie maintain their domination of variant sales.

Toyota continues to lead the charge in brand sales. But as in previous months, the sales gap between Toyota (which sells the most vehicles) and Volkswagen (which dominates passenger car sales) continues to close. Ford meanwhile, maintained its spot in third.

Korean brands Hyundai and KIA continued their ascent in the brand ranking, Hyundai leaping over premium brand Mercedes-Benz to grab a spot in the top five behind BMW.

“The popularity of Korean brands has risen in recent years. Hyundai and KIA offer much of what today’s car shoppers are seeking; affordability, build quality, and level of refinement,” says George Mienie, CEO of AutoTrader.

November used car sales dipped by 2% month-on-month. 32,300 units with a total value of R13 billion were sold in the month prior to the festive season.

Despite selling fewer cars than the previous month, the average price crept up from R385,460 in October to R405,226 in November. There’s a valid reason for the rise. In November, the average age of the models sold was 4 years old, a year younger than that of prior months.

The Ford Ranger retained its position as the top dog in model sales ahead of rival bakkie Toyota Hilux, VW Polo and affordable sibling VW Polo Vivo, and the large family-friendly SUV, the Toyota Fortuner.

But the Ford EcoSport looks to be losing its grip in the top ten model ranking. The compact and fuel-frugal SUV now sits precariously in the last spot. Ford’s announcement of the EcoSport’s discontinuation is reason enough perhaps for its slide from favour.

Top 10 models sold in November

Ranked by most sold

Most Sold Models

Units Sold

Average Price

Average Mileage

Average Age

1

Ford Ranger

1857

R449,857

82,117

3 years old

2

Toyota Hilux

1494

R465,566

103,676

4 years old

3

Volkswagen Polo

1460

R262,799

67,588

4 years old

4

Volkswagen Polo Vivo

1014

R195,501

58,737

3 years old

5

Toyota Fortuner

800

R452,772

104,072

5 years old

6

Mercedes-Benz C-Class

610

R459,056

89,539

6 years old

7

BMW 3 Series

563

R375,178

100,638

7 years old

8

KIA Picanto

533

R178,827

38,101

2 years old

9

Suzuki Swift

479

R184,211

32,980

2 years old

10

Ford EcoSport

467

R232,600

62,424

4 years old

Source: AutoTrader Used Car Sales Data: 1 November – 30 November 2023

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