Omnicom Shares Fall on Worries About Digital Ad Spending

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Omnicom Shares Fall on Worries About Digital Ad Spending
Credit: © Reuters.

By Liz Moyer -- Omnicom Group Inc (NYSE: OMC ) shares fell more than 9% on growing worry about the market for digital advertising after social media platform Snap warned it will fall short of guidance for the second quarter.

At a JPMorgan conference on Tuesday, Omnicom’s CEO John Wren said the environment is “challenging. It’s more challenging in different ways than at prior times.”

Wren did say they had not seen clients walk away from their marketing spending plans despite the high inflation that has several companies slowing or freezing hiring plans and making other adjustments to control expenses.

“We think the U.S. is still going to get through this, and we haven’t seen any pullback from our clients,” Wren said, according to a transcript of his appearance at the conference.

Snap and other social media platforms that rely on digital advertising were trading down after Snap’s warning. Snap Inc (NYSE: SNAP ) shares have fallen nearly 42% on Tuesday.

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