🔥 Premium AI-powered Stock Picks from InvestingPro Now up to 50% OffCLAIM SALE

Apple becomes the first $1 trillion global brand - Kantar

Published 2024/06/12, 12:42
© Reuters.

U.S. technology giant Apple (NASDAQ:AAPL) has become the first brand to surpass $1 trillion in brand value, marking a 15% increase from last year, according to Kantar's BrandZ global ranking released on Wednesday.

Apple maintained its position as the world's most valuable brand for the third consecutive year in 2024, followed by Google owner Alphabet (NASDAQ:GOOGL) at $753 billion and Microsoft (NASDAQ:MSFT) at $713 billion.

Earlier this week, Apple introduced new AI features expected to boost demand for iPhones and counteract a sales decline in its flagship product, which has been affected by fluctuating consumer spending and intensified competition from tech rivals.

With a market capitalization of $3.18 trillion, Apple trails just behind Microsoft, which stands at $3.22 trillion, and is ahead of Nvidia (NASDAQ:NVDA), valued at $2.97 trillion.

Nvidia, benefiting from a surge in AI enthusiasm and a boom in chip demand, made its debut on Kantar's list of the world's top 10 most valuable brands. Its brand value nearly tripled to over $200 billion from the previous year, placing Nvidia as the sixth most valuable brand globally, according to the consulting firm.

Kantar said that its research included over 4.3 million consumer interviews across 532 categories and 21,000 different brands in 54 markets.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.