Apple's iPhone sales in April jump 52% - Reuters

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Apple's iPhone sales in April jump 52% - Reuters
Credit: © Reuters.

Apple's (NASDAQ: AAPL ) smartphone shipments in China surged by 52% in April compared to the previous year, continuing the rebound observed in the previous month, according to data from a Chinese government-affiliated research firm.

The China Academy of Information and Communications Technology (CAICT) reported that shipments of foreign-branded phones in China rose by 52% in April, reaching 3.495 million units, up from 2.301 million units a year earlier.

While the data did not specifically name Apple, the company is the leading foreign phone maker in China's smartphone market, suggesting that the marked increase in foreign-branded shipments is largely due to Apple's performance.

The significant rise comes after a weak start to the year in the world's largest smartphone market, where Apple faces growing competition from local high-end rivals like Huawei.

In March, Apple's shipments in China increased by 12%, a notable recovery from the first two months of 2024, during which the company saw a 37% drop in sales.

The sales momentum may continue in May, driven by Apple's aggressive discounting campaign on its official Tmall site in China, offering discounts of up to 2,300 yuan ($318) on select iPhone models.

This price cut, twice as large as the discount offered in February, follows Huawei's introduction of its new high-end smartphone series, the Pura 70, last month, and the launch of the Mate 60 in August.

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