Investing.com -- Target Corporation (NYSE:TGT) and Warby Parker (NYSE:WRBY) are joining forces to launch Warby Parker at Target, a new shop-in-shop initiative. The partnership aims to provide customers with designer-quality, affordable eyewear, including glasses, sunglasses, and contacts, as well as eye exams and vision tests.
This new venture will debut with five shop-in-shops in 2025, with plans for further expansion in the following years. The first five locations, which will be staffed by Warby Parker employees, are set to open in the second half of 2025 at the following Target stores: Willowbrook, IL; Bloomington, MN; Brick, NJ; Columbus (WA:CLC), OH; and Exton, PA.
In addition to the physical stores, Warby Parker at Target will also be available through Target.com. The partnership aligns with the growth of Target’s Optical business, which currently provides a range of products and services at over 500 Target stores nationwide.
Christina Hennington, executive vice president and chief strategy and growth officer at Target, expressed that the collaboration with Warby Parker continues Target’s tradition of offering well-designed products at a value. She added that the partnership reflects both brands’ commitment to style, affordability, quality, and convenience.
Dave Gilboa, co-founder and co-CEO of Warby Parker, emphasized that their mission has always been to provide vision for all. The partnership with Target allows them to meet eyewear consumers where they want to shop.
Warby Parker at Target will offer affordable, designer-quality eyewear starting at $95, including prescription lenses. The shop-in-shops will open in locations where there are currently no Target Optical offerings.
Target Corporation, based in Minneapolis, operates nearly 2,000 stores and Target.com. The company has a long-standing commitment to giving back 5% of its profit to communities, which equals millions of dollars each week.
Warby Parker, founded in 2010 and headquartered in New York City, is a lifestyle brand with a mission to inspire and impact the world with vision, purpose, and style. The company offers designer-quality prescription glasses and contacts, as well as eye exams and vision tests, both online and in its 276 retail stores across the U.S. and Canada.
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