Tesla rolls out new incentives in China as price war escalates

  • Reuters
  • Stock Market News
Tesla rolls out new incentives in China as price war escalates
Credit: © Reuters.

BEIJING (Reuters) -Tesla unveiled new incentives, including insurance subsidies, on Friday to woo consumers in the world's largest auto market, where the U.S. electric vehicle giant is in a protracted price war against entrenched rivals such as BYD.

Customers picking up existing inventories of Model 3 sedans and Model Y SUVs by the end of March would be entitled to a maximum of 34,600 yuan ($4,807.76) worth of incentives, Tesla (NASDAQ: TSLA ) said in a post on its Weibo account.

Among the incentives are a 8,000 yuan discount in car insurance products with partnerships with Tesla, and a 10,000 yuan discount if the buyer chooses a change of paint.

Tesla also offers limited-time preferential financing plans that could save up to 16,600 yuan for purchases of Model Y.

When asked about the amount of inventory Tesla had in China, a sales representative said it was limited, but declined to provide details.

Tesla didn’t respond to a request for comment.

In the face of slowing demand and rising competition, Tesla slashed prices on some Model 3 and Y cars in China in January and offered cash discounts for some Model Ys from Feb. 1.

Its biggest local rival BYD on Friday lowered the starting price of a new version of its Song Pro hybrid SUV by 15.4%.

BYD, which dethroned Tesla as the world's top EV maker in the fourth quarter, had responded with even bigger discounts on an array of new car versions in February.

© Reuters. FILE PHOTO: A man walks near a Tesla car at a charging station outside a store of the electric vehicle (EV) maker in Beijing, China January 4, 2024. REUTERS/Florence Lo/File Photo

Geely Auto, BYD's largest domestic rival, also cut the starting prices for its best-selling Galaxy L6 and L7 models by 15% and 9%, respectively, on Friday.

($1 = 7.1967 Chinese yuan renminbi)

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