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Investing.com -- OpenAI, the artificial intelligence research lab, announced on June 03, 2025, that it has begun to implement memory improvements for its Free users of ChatGPT. The update allows ChatGPT to refer to recent conversations, providing responses that are more relevant and customized to the user’s context.
The memory improvements for Free users are designed to provide short-term continuity across conversations. This lightweight version of the memory enhancement is different from the ones offered to Plus and Pro users, which are designed for long-term understanding of the user.
For Free users located in the European Economic Area (EEA), which includes the EU, UK, Switzerland, Norway, Iceland, and Liechtenstein, they will be prompted to enable this new feature. They can also manually activate it by navigating to Settings > Personalization > Memory > Reference chat history.
In contrast, Free users outside the listed European regions will receive the memory upgrade automatically, provided they have the memory function enabled.
OpenAI has emphasized that users have full control over ChatGPT’s memory. They can opt to disable the referencing of "saved memories" or "chat history" at any time in the settings. Additionally, they have the option to use Temporary Chat for conversations that do not require or update memory.
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