Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
Streaming Dominance | Roku leads the U.S. TV streaming market, reaching over 50% of broadband households and driving significant revenue growth in its platform segment |
Monetization Mastery | Explore Roku's innovative strategies to enhance ad targeting, improve content discovery, and expand The Roku Channel, boosting engagement and revenue streams |
Competitive Crossroads | Delve into Roku's challenges as it faces tech giants and smart TV manufacturers, while maintaining a strong financial position with more cash than debt |
Future Forecasts | Analysts project 12-15% platform revenue growth by 2025, with price targets ranging from $60 to $129, reflecting diverse views on Roku's growth potential |
Metrics to compare | ROKU | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipROKUPeersSector | |
---|---|---|---|---|
P/E Ratio | −103.0x | −3.1x | 5.7x | |
PEG Ratio | −1.30 | −0.05 | 0.01 | |
Price/Book | 4.3x | 1.3x | 1.8x | |
Price / LTM Sales | 2.6x | 1.9x | 1.4x | |
Upside (Analyst Target) | 10.7% | 44.7% | 20.1% | |
Fair Value Upside | Unlock | 36.2% | 15.6% | Unlock |