GfK SE is a Germany-based international holding company and provider of market research services, which operates through three operating divisions. The Custom Research operating division offers a range of services which include tests and studies, in particular, for product and pricing policy, brand management, communications, distribution and customer loyalty. Its portfolio comprises continually collected data, as well as ad hoc studies. The Retail and Technology operating division provides information and consulting services, based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector. The Media operating division delivers information services on range, intensity and nature of media usage and acceptance. The services encompass continuous as well as one-off studies and analyses. The Company operates in over 100 countries and operates NORM Research & Consulting AB as a wholly owned subsidiary.