Prakit Holdings Public Company Limited, together with its subsidiaries, provides advertising and public relations services in Thailand and internationally. It operates in three segments: Advertising Production; Media Agency; and Investing Business. The company is involved in media strategic planning and buying; managing and brokering various advertising media; and producing media and advertising materials, such as printed materials, TV commercials, radio spots, online films, launch and sales events, and others for mainstream and online media. It invests in associated and subsidiary companies related to advertising; and provides management services, and consulting services for accounting and finance. The company was formerly known as Prakit & FCB Public Company Limited and changed its name to Prakit Holdings Public Company Limited in December 1999. Prakit Holdings Public Company Limited was incorporated in 1978 and is based in Bangkok, Thailand.
Metrics to compare | PRAKIT | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipPRAKITPeersSector | |
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P/E Ratio | −6.2x | 14.5x | 5.9x | |
PEG Ratio | 0.04 | 0.02 | 0.01 | |
Price/Book | 0.8x | 1.3x | 1.8x | |
Price / LTM Sales | 1.9x | 1.9x | 1.4x | |
Upside (Analyst Target) | - | 8.9% | 24.5% | |
Fair Value Upside | Unlock | 9.2% | 15.4% | Unlock |