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Pricer AB (PRICb)
Pricer AB stock price live, this page displays ST PRICb stock exchange data. View the PRICb premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Pricer AB real time stock price chart below.
What Is the Pricer AB Stock Price Today?
The Pricer AB stock price today is 4,28.
What Is the Stock Symbol for Pricer AB?
The stock symbol for Pricer AB is "PRICb."
What Stock Exchange Does Pricer AB Trade On?
Pricer AB is listed and trades on the Stockholm stock exchange.
Is Pricer AB a Good Stock to Buy?
Determining whether Pricer AB—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the PRICb quote. (ISIN: SE0000233934)
What Is the Pricer AB Stock Price Today?
The Pricer AB stock price today is 4,28.
What Is the Stock Symbol for Pricer AB?
The stock symbol for Pricer AB is "PRICb."
What Stock Exchange Does Pricer AB Trade On?
Pricer AB is listed and trades on the Stockholm stock exchange.
Is Pricer AB a Good Stock to Buy?
Determining whether Pricer AB—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the PRICb quote. (ISIN: SE0000233934)
Stockholm
Currency in SEK
4.28
+0.38(+9.74%)
Closed·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
4.22
4.50
52 wk Range
2.66
4.95
Earnings results expected today
1/2
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
4.224.50
52 wk Range
2.664.95
Key Statistics
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Average Volume (3m)
1-Year Change
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Fair Value
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EPS
EPS Growth Forecast
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Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
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Volume
Average Volume (3m)
1-Year Change
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Fair Value
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Net Income
EPS
EPS Growth Forecast
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
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EV/EBITDA
Beta
PRICb Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Analysts Sentiment
Currently not supported.
Members' Sentiments
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Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Valuation implies a strong free cash flow yield
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy
Pricer AB Earnings Call Summary for Q3/2026
- Pricer shares surged 11.54% to $4.35 as Q3 adjusted EBIT margin nearly doubled to 12.9% from 6.5% year-over-year, with gross margin improving for third consecutive quarter.
- Recurring revenue reached 7.5% of net sales, driven by 39% year-over-year growth in Pricer Plaza SaaS platform, which added 500 connected stores in the quarter.
- Net profit hit 44M kronor with adjusted EBIT of 65M kronor, despite Q3 sales declining year-over-year due to absence of low-margin customers from prior periods.
- Management expects Plaza expansion of ~500 stores quarterly through 2028 and plans broader in-store IoT push with new protocols launching in 2027 to drive recurring revenue.
- Risks include 3.4% revenue decline over 12 months, uneven European demand, ongoing price pressure in ESL solutions, and execution challenges from IoT product expansion.
Last Updated: 2026/10/22, 13:42
Read Full TranscriptEarnings
Latest Release
Jul 16, 2026
EPS / Forecast
0,18 / -0,02
Revenue / Forecast
486M / 442M
Compare PRICb to Peers and Sector
Metrics to compare | PRICb | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipPRICbPeersSector | |
|---|---|---|---|---|
P/E Ratio | 9.3x | 0.0x | 11.7x | |
PEG Ratio | 0.10 | 0.00 | 0.01 | |
Price/Book | 0.6x | 0.0x | 2.4x | |
Price / LTM Sales | 0.3x | 0.0x | 2.2x | |
Upside (Analyst Target) | 27.6% | 0.0% | 39.8% | |
Fair Value Upside | Unlock | 0.0% | 7.1% | Unlock |
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge; Pricer Shelf Vision, an artificial intelligence powered cloud cameras to monitor in-stores; and Pricer StoreLink provides optical access point to supports direct connection to Pricer Plaza. The company markets and sells its products through direct sales and resellers. Pricer AB (publ) was incorporated in 1991 and is headquartered in Stockholm, Sweden.
Ownership
Ownership Overview
Top Holders
FAQ
What Is the Pricer (PRICb) Stock Price Today?
The Pricer stock price today is 4,28 SEK.
What Stock Exchange Does Pricer Trade On?
Pricer is listed and trades on the Stockholm Stock Exchange.
What Is the Stock Symbol for Pricer?
The stock symbol for Pricer is "PRICb."
What Is the Pricer Market Cap?
As of today, Pricer market cap is 641,49M SEK.
What Is Pricer's Earnings Per Share (TTM)?
The Pricer EPS (TTM) is 0,42.
When Is the Next Pricer Earnings Date?
Pricer will release its next earnings report on Oct 22, 2026.
From a Technical Analysis Perspective, Is PRICb a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Many Times Has Pricer Stock Split?
Pricer has split 2 times.
How Many Employees Does Pricer Have?
Pricer has 181 employees.
What is the current trading status of Pricer (PRICb)?
As of Oct 22, 2026, Pricer (PRICb) is trading at a price of 4,28 SEK, with a previous close of 4,28 SEK. The stock has fluctuated within a day range of 4,22 SEK to 4,50 SEK, while its 52-week range spans from 2,66 SEK to 4,95 SEK.
What Is Pricer (PRICb) Price Target According to Analysts?
The average 12-month price target for Pricer is 5,63 SEK, with a high estimate of 5.7 SEK and a low estimate of 5.55 SEK. 0 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +31,43% Upside potential.
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