Booking Holdings Inc (BKNG)

Currency in USD
168.36
-5.62(-3.23%)
Closed·
170.74+2.38(+1.42%)
·
BKNG is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
167.20175.94
52 wk Range
150.62233.58
Key Statistics
Prev. Close
168.36
Open
174.38
Day's Range
167.2-175.94
52 wk Range
150.62-233.58
Volume
8.64M
Average Volume (3m)
10.79M
1-Year Change
-17.4937%
Book Value / Share
-11.02
Fair Value
unlockUnlock
Fair Value Upside
unlockUnlock
BKNG Scorecardpro icon
Company’s Health
Unlock
Fair Value
Unlock Price
Fair Price
Upside
Price Target
224.31
Upside
+33.23%
Members' Sentiments
Bearish
Bullish
ProTips
Impressive gross profit margins

Booking Holdings Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

31 Buy
7 Hold
0 Sell
Ratings:
38 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 224.31
(+33.23% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Argus
Buy205.00+21.76%188.00MaintainApr 30, 2026
Bernstein SocGen Group
Hold188.00+11.67%-MaintainApr 30, 2026
Cantor Fitzgerald
Hold175.00+3.94%180.00MaintainApr 29, 2026
BMO Capital
Buy240.00+42.55%248.00MaintainApr 29, 2026
Piper Sandler
Hold195.00+15.82%200.00MaintainApr 29, 2026

Booking Holdings Inc SWOT Analysis


Travel Titan's Triumph
Booking Holdings showcases robust financial performance with $5.5 billion Q4 revenue, 14% YoY growth, and strong EBITDA margins, signaling industry leadership
AI-Powered Future
Explore how partnerships with OpenAI, Microsoft, and Amazon are revolutionizing travel experiences, enhancing personalization and operational efficiency
Strategic Expansion
Delve into the Connected Trip strategy and Genius loyalty program, driving customer retention and increasing share of wallet in the competitive travel market
Analyst Optimism
Discover why analysts set price targets ranging from $4,440 to $6,250, reflecting confidence in Booking Holdings' growth potential and market positioning
Read full SWOT analysis

Booking Holdings Inc Earnings Call Summary for Q1/2026

  • Booking Holdings Q1 2026 EPS of $1.14 beat forecast of $1.08; revenue reached $5.53B vs. expected $5.51B, up 16% YoY.
  • Gross bookings rose 15% to $53.8B; adjusted EBITDA increased 19% to $1.3B despite Middle East conflict headwinds.
  • Stock declined 2.33% to $177.47 in after-hours trading amid broader market concerns and geopolitical tensions.
  • Q2 2026 EPS guidance set at $2.67; full-year 2026 EPS forecast at $10.82 with revenue projected at $29.9B.
  • Company continues investing in AI-driven innovations and connected trip initiatives to enhance customer engagement and long-term growth.
Last Updated: 2026/04/28, 23:52
Read Full Transcript

Earnings

Latest Release
Apr 28, 2026
EPS / Forecast
1,14 / 1,08
Revenue / Forecast
5,53B / 5,51B
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 7.66%
Dividend Yield
0.97%
Industry Median 2.13%
Annualised payout
1.68
Paid quarterly
5-Years Growth
-
Growth Streak

BKNG Income Statement

Compare BKNG to Peers and Sector

Metrics to compare
BKNG
Peers
Sector
Relationship
P/E Ratio
21.2x15.2x10.6x
PEG Ratio
1.190.000.02
Price/Book
−15.0x1.8x1.4x
Price / LTM Sales
4.7x1.0x0.9x
Upside (Analyst Target)
30.7%33.4%28.4%
Fair Value Upside
Unlock12.7%11.0%Unlock

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
414,46M52,34%72,11B
Other Institutional Investors
329,47M41,61%57,32B
Public Companies & Retail Investors
47,90M6,05%8,33B
Total
791,83M100,00%137,76B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
The Vanguard Group, Inc.9,63%74 948 72512 618 367
BlackRock, Inc.8,85%68 883 30011 597 192

FAQ

What Is the Booking (BKNG) Stock Price Today?

The Booking stock price today is 168,36 USD.

What Stock Exchange Does Booking Trade On?

Booking is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Booking?

The stock symbol for Booking is "BKNG."

Does Booking Pay Dividends? What’s The Current Dividend Yield?

The Booking dividend yield is 1%.

What Is the Booking Market Cap?

As of today, Booking market cap is 130,46B USD.

What Is Booking's Earnings Per Share (TTM)?

The Booking EPS (TTM) is 7,66.

When Is the Next Booking Earnings Date?

Booking will release its next earnings report on Aug 05, 2026.

From a Technical Analysis Perspective, Is BKNG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Booking Stock Split?

Booking has split 2 times.

How Many Employees Does Booking Have?

Booking has 23936 employees.

What is the current trading status of Booking (BKNG)?

As of May 01, 2026, Booking (BKNG) is trading at a price of 168,36 USD, with a previous close of 168,36 USD. The stock has fluctuated within a day range of 167,20 USD to 175,94 USD, while its 52-week range spans from 150,62 USD to 233,58 USD.

What Is Booking (BKNG) Price Target According to Analysts?

The average 12-month price target for Booking is 224,31 USD, with a high estimate of 298 USD and a low estimate of 175 USD. 31 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +33,23% Upside potential.

What Is the BKNG Premarket Price?

BKNG's last pre-market stock price is 170,74 USD. The pre-market share volume is 530,00, and the stock has decreased by 2,38, or 1,42%.

What Is the BKNG After Hours Price?

BKNG's last after hours stock price is 169,36 USD, the stock has decreased by 1,00, or 0,59%.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2026 - Fusion Media Limited. All Rights Reserved.